For people starting out in business whether as self employed or looking to build a team one of the biggest issues is knowing how to price.
The truth for many is that if you are going into certain businesses and ask others about how much they charge it can be a bit of a minefield.
How much are other people charging?
Will people take me serious if I charge the same as someone else who has been going longer?
Do I charge a day rate, hourly rate or for a whole piece of work?
How do I know they have a budget?
What if they tell me that I am too expensive?
What if I am undercharging?
Many business people have suffered and wrestled this dilema and there is no simple answer but let me share what my mentors have told me.
“What are you worth?”
“What is your value?”
“Don’t get stuck on price, if you know what you are worth and who your market is and provide amazing value, people will pay”
I don’t second guess any more.